ABPA releases second phase of international animal protein sustainability campaign
Good Food – Sustainable Protein will be released during Anuga, in Germany
The Brazilian Association of Animal Protein (ABPA), launched this Sunday (08) the international campaign Good Food – Sustainable Protein, the second phase of the campaign started in 2021 that highlights the attributes that differentiate the sustainability of poultry and pork producers in Brazil. The campaign was launched at Anuga – the largest food fair in the world, which will take place in Cologne (Germany) – at 10:00 am (local time), at the ABPA stand (Hall 9, booth: C041).
The main highlight of the action was the launch of a portal focused on disseminating examples of sustainability initiatives promoted by agro-industries and the Brazilian productive sector. The website can be accessed through the addresses www.proteinasustentavel.com.br (Portuguese version) and www.brazilianssustainableprotein.com(in English).
Organized as a news website, the portal makes available several cases of agribusinesses in the poultry, pig, egg, genetics and duck sector in Brazil. The portal will be constantly updated, including information, articles, videos and other initiatives involving environmental preservation actions, economic and social development and company governance.
The launch of the campaign was marked by a video manifesto, made in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil). The video will present characteristics that mark poultry and swine farming in Brazil. These are images captured directly in Brazilian production and in the national territory, showing points that define the sustainable profile of the country’s animal protein chain.
The campaign will continue with actions on social networks, disseminating information about the cases and highlights of the sustainability of the country’s poultry and pig production chain.
“Brazilian animal protein production is a reference in innovation and adoption of technologies to gain efficiency and reduce the use of inputs. But there is much more: there are several initiatives adopted across the country that we want to bring together and tell the world through this campaign”, highlights the president of ABPA, Ricardo Santin.
ABOUT ABPA –ABPA is the political-institutional representation of poultry and pig farming in Brazil. It brings together more than 140 companies and entities from the various poultry and swine sectors in Brazil, responsible for an export volume of more than US$8 billion. Under the supervision of ABPA is the management, in partnership with ApexBrasil, of the five sectoral brands of Brazilian poultry, eggs and pork exports: Brazilian Chicken, Brazilian Egg, Brazilian Breeders, Brazilian Duck and Brazilian Pork. Through its sectoral brands, ABPA promotes special actions in target markets and publicizes the differentials of Brazilian poultry and pork products – such as quality, sanitary status and production sustainability – and encourages new business for the export chain of eggs, genetic material, chicken meat and pork.
ABOUT APEXBRASIL –The Brazilian Export and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and opinion leaders to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.
ABOUT SECTORAL BRANDS –The Brazilian Chicken, Brazilian Egg, Brazilian Breeders, Brazilian Duck and Brazilian Pork Sector Projects are maintained by ABPA in partnership with ApexBrasil with the aim of promoting chicken, pork, duck, eggs and genetic material produced on the international market. in Brazil. Through participation in fairs, workshops and other special commercial promotion actions, the projects insights attributes of these productive sectors – such as quality, health status and sustainability of production – as well as the international brands of products, encouraging new business for Brazilian exporters. Around 62 companies currently participate in the projects. Information on how to take part in sectoral projects can be obtained by emailing Isis.firstname.lastname@example.org.
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