Animal welfare
Aurora Coop reinforces its commitment to animal welfare and invests more than R$1.4 billion in improvements to the production chain.
A national benchmark in sustainable and ethical practices in agricultural production, Aurora Coop consolidates its leadership in animal welfare (AW) with investments exceeding R$1.4 billion in improvements in the swine, poultry, and dairy farming sectors.
Vice President of Agribusiness Marcos Antonio Zordan reports that since 2008, the cooperative has been implementing structural, technological, and educational initiatives to promote dignified conditions for animals at all stages of the production chain. Over the years, accumulated investments exceed R$1.4 billion, reflecting Aurora Coop’s ongoing commitment to the evolution of production processes and respect for animal health.
Among the main investments are the more than R$890 million invested in the poultry slaughter industry, R$420 million in the swine industry, and R$121 million in fleet modernization and improvements. This amount includes the acquisition of automatic stackers for transporting poultry, promoting safer and less stressful transportation for both the animals and the people involved.
In dairy cattle farming, investments focus on improving sanitary conditions, thermal comfort, and implementing animal health monitoring technologies.
In addition to infrastructure, Aurora Coop invests heavily in technical training. In 2024 alone, more than 3,000 people were trained, including industry employees, technical staff, rural entrepreneurs, and third-party teams, specifically on animal welfare, totaling more than 8,000 hours of training in responsible management practices and current legislation.
The cooperative also stands out for adopting international certifications, with internationally recognized protocols such as PAACO – NAMI (North American Meat Institute) and NSF Brazil, in addition to maintaining internal audits. The Zero Tolerance policy for animal abuse and the notification and penalty system reinforce its commitment to ethics and respect for animals.
FUTURE COMMITMENTS
The Vice President of Agribusiness emphasizes that, among the commitments made, the gradual elimination of dent identification starting in 2026 and the adoption of the “Cobre e Solta” system for new facilities starting in 2025 stand out. “Our focus is on well-being, process sustainability, and ethical quality,” he assures.
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